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Marketing Strategist

Cru
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Business Title:  Marketing Strategist  

Ministry/Team:  Digital Strategies 

MISSION: Cru is a caring community passionate about connecting people to Jesus Christ.

SUMMARY DESCRIPTION OF POSITION:  

The Marketing Strategist contributes toward helping the marketing team accelerate broad strategic plans toward tactical goals and key results. The Marketing Strategist is tasked with managing and executing projects integral to the team’s priorities in collaboration with key stakeholders across the Cru ministries. This leader will assist in coordinating strategies with ministry teams which may include: Family Life, Athletes in Action, Cru City, Godtools, Fund Development, and Cru Campus.

ESSENTIAL DUTIES AND RESPONSIBILITIES

As an employee with Cru:

  • Actively and intentionally grow in his/her Christian faith
  • Maintain a positive witness for Christ
  • Express a dependence on the Holy Spirit
  • Share what God is teaching him or her
  • Consistently attend and participate in team/ministry devotional times.

NOTE: This is a missionary support raising role meaning that Cru pays you from the missionary support you raise. We train and coach you well in this process. The application is open until March 1, 2026 and decisions are made thereafter. We also host a preview weekend for this role in Orlando in early February 2026.

For this position:

  • Work with Marketing Team Leads to translate broad strategic plans into tactical plans for execution (generally with specific partners).
  • Develop initiatives by estimating the resources, timelines, and participants needed to achieve departmental goals.
  • Provide clear metrics of progress for priority areas and regular reporting.
  • Contribute to resources and systems that train, develop, and support key ministry stakeholders.
  • Assist in communication and resourcing across Cru ministries.
  • Execute key learning and best practices integral to marketing strategic plans.
  • Administer operational needs related to project assignments.
  • Secure and coordinate key stakeholders in order to provide deliverables for strategic projects.

OTHER RESPONSIBILITIES

  • Performs other work-related duties and special projects as assigned.
  • May also provide coaching and guidance to other marketing staff.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

SKILLS, ABILITIES, EXPERIENCES:

●        Communicate effectively both orally and in writing.

●        Establish and maintain cooperative working relations across the ministries of Cru.

●        Learn, apply and explain policies, procedures, rules, and regulations.

●        Analyze situations accurately and determine strategic and creative courses of action.

●     Plan and organize work, including details with a demonstrated ability to meet deadlines.

●        Work independently with little direction or supervision

●        Maintain accurate records and files.

●        Perform tasks with extremely close attention to detail

EDUCATION and/or EXPERIENCE

BA/BS preferably in Computer Science, Math, Statistics, Marketing, Business, and/or 1-3 years of experience using digital analytics and digital marketing tools or thereby the equivalent of. 

WORK ENVIRONMENT  

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk, hear and to use hands to finger, handle or feel.  The employee frequently is required to reach with hands and arms.  The employee is occasionally required to stand, walk, sit and stoop, kneel, crouch or crawl.  The employee must occasionally lift and/or move up to 15 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision and ability to adjust focus.

CHRISTIAN GROWTH 

It is anticipated that all employees of Campus Crusade for Christ, throughout the course of their employment, will actively seek opportunities for greater understanding, involvement and connection with our ministry by taking part in various activities as specified by their leadership.  This includes attending periodic Bible studies and other worship experiences which occur in the workplace during the workweek.  Employees are also expected to actively and intentionally grow in their Christian faith and exhibit Christian character as demonstrated by their attitude, appearance and conduct as outlined in the "Standards and Expectations" section of the employee handbook.

PERSONAL CHARACTERISTICS

As stated in the U.S. Staff Handbook, it is expected that Campus Crusade for Christ staff, as members of its Religious Missionary Order, will demonstrate a balanced, Spirit-filled Christian lifestyle and maintain biblical priorities in commitments to ministry, family, associates, personal interests and study. 

“As a religious organization whose purpose and character are primarily religious, Cru may prefer to hire and employ individuals who agree with our religious beliefs and who are faithful to our doctrinal and ethical teachings and practices.”