Inside Sales Representative
Inside Sales Representative
Job Summary
The Inside Sales Representative drives revenue growth by actively engaging existing customers and warm leads. This role focuses on follow-up, account reactivation, upselling, cross-selling, and lead generation to increase order frequency and average order value while supporting broader business development efforts.
Key Responsibilities
- Proactively reach out to existing customers and warm prospects to generate sales
- Follow up on past orders, inbound leads, and inactive accounts to close opportunities
- Convert inbound inquiries (trade shows, website, email campaigns, and outreach) into sales opportunities
- Conduct outbound prospecting to identify new customers, channel partners, and business opportunities
- Qualify leads and schedule meetings or handoffs for senior sales team members
- Promote current products, programs, and sales initiatives
- Manage and maintain an organized sales pipeline
- Maintain accurate activity and customer records in CRM or tracking systems
- Research target accounts, competitors, and market opportunities
- Support light account management and ongoing customer follow-up
- Partner with Sales Management and Customer Care to support account growth
- Meet or exceed sales goals and activity targets
Administrative / Reporting
- Prepare weekly updates on marketplace activity, lead generation progress, and sales support efforts
- Maintain accurate records of outreach, pipeline activity, commissions, and performance metrics
Qualifications
- Inside sales, lead generation, business development, or sales support experience preferred
- Strong follow-up and closing skills
- Confident and persuasive communication via phone and email
- Results-driven with the ability to manage multiple opportunities
- Highly organized, initiative-taking, and able to work independently
- Proficient in Microsoft Office; experience with ERP/CRM systems a plus
Performance Expectations
- Consistent outbound sales and prospecting activity
- Strong conversion of inbound leads to orders
- Growth in lead generation, account reactivation, and repeat business
- Accurate and timely reporting of sales activity and performance metrics