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Summer 2027: Marketing Intern

Marketing Intern 

INNOVATE WITHOUT BOUNDARIES! 

The Milwaukee Tool Marketing Internship develops our next marketing leaders. This challenging program will develop your leadership skills with training, support, and experiences with numerous aspects of the business. Get an inside look at managing a multi-million-dollar portfolio in some of the most exciting departments within the company (Brand, Channel, and Product). You will learn best-in-class practices in merchandising, marketing, sales, forecasting, relationship management, event planning, and gain first-hand knowledge about our customers. 

 

These skills build a solid foundation as you navigate your career. As you progress through the program you will work on a team to build a final project proposal to be presented to the Executive Team of Milwaukee Tool at the conclusion of your internship. Which of your ideas will be seen in the next product launch?  

Students that are a part of the Summer Marketing Internship will work cross-functionally with each marketing department but will focus on their assigned sector (channel, brand, and product) for the summer.

 

You'll execute EXTREME OWNERSHIP through these duties and responsibilities: 

Channel Marketing Objectives 

Take Part in Promotional Planning Process 

Understand Different Conversion Programs Offered in Each Channel 

Understand Channel's Role in the New Product Commercialization Process 

Understand the Programming (Co-Op, Dating Terms, Rebate, Etc) in Each Channel 

Brand Marketing Objectives 

Build an Understanding of Project Planning & Management 

Understand how Brand Interacts with Other Marketing Depts., Sales & Suppliers 

Understand the NPD Brand Process and Commercialization Requirements 

Gain an Understanding of the Importance of VBL 

Digital Marketing and Exposure Through Media 

Product Marketing Objectives 

Know the Vigor Process, Key Tollgates, and Team Roles That Structures Milwaukee NPD 

Collaborate & Understand the Relationship Between Product, Channel, and Brand 

Develop Skills Setting Up and Performing Field Research 

Build Presentation Skills and Product Knowledge in Different Categories 

Understand Commercial Planning Process and Timeline 

Develop a Deeper Understanding of Product Opportunity Assessment Process  

What TOOLS you’ll bring with you: 

Student working toward bachelor’s degree, with major or minor preferably in Marketing, Econ, or Business 

Proficient in Microsoft Office software, including Excel, Word, and PowerPoint 

Must have good interpersonal, verbal, and written communication 

Ability to work under minimal supervision and be self-motivated 

Solid analytical and technical skills 

Our Perks and Benefits: 

11-Week Paid Internship   

Summer Housing Support   

Generous 401 (K) savings plan   

On-site wellness, fitness center, food, and boutique coffee service