SVP, Marketing | Iowa

SVP, Marketing (496) | Iowa

 

Broker/dealer seeks strategic leader for SVP, Marketing role that will develop home office and advisor-facing services, oversee various teams (PR/External Education/Event Planning) and be responsible for performance of platforms/services, reporting to the Chief Marketing Officer.

 

RESPONSIBILITIES:

Public Relations: drive positive corporate relationships with home office associates/outside vendors/financial professionals; curate digital strategy to expand firm’s reputation; oversee internal/external communications: newspapers/magazines/industry journals, radio/television and internet; provide outsourcing services for website design and customized collateral; collateral creation for firm/department/financial professionals

Event Planning: plan recognition meetings, advanced symposiums, and national/regional conferences; work closely with Practice Management/Client Solutions to develop/deliver educational curriculum for online/classroom/conference settings

Interact with Financial Professionals; develop strong relationships focused on strategic issues around marketing/education

Interface/cooperate with other department heads/teams to achieve common goals and ensure communication to all necessary parties

Oversee operations in accordance with strategic plans; oversee leadership of brand marketing, corporate/community/media relations and crisis management; collaborate with senior leaders on action items/decisions

Provide strategic direction to Corporate Relations committee

Plan and establish financial/operational controls; prepare reasonable budgets and evaluate status regularly

Conduct in-depth analysis on procedures and identify/implement process improvements and new methods/techniques to improve efficiency, cost effectiveness and level of service

 

REQUIREMENTS:

Master’s Degree and 10+ years related experience

Series 7 and Series 24 required