Retail Brand Management
Retail Account Manager (must have telecom, mobility, wireless industry experience)
Position Overview
The primary function of the Retail Account Manager is to align the Retail Channel Sales Team with the priorities of the Account Team. The Retail Account Managers objective is to drive the Mobility/ Wireless brand experience and messaging through an assigned retail channel in partnership with the account team by means of retail field teams, merchandising and training. The Retail Account Manager will partner with the Channel Sales leadership to drive the strategy and plan product launches, develop sell-thru strategies and product life cycle management, transfer knowledge of key messages, and share market intelligence in the assigned account.
Background/Experience
- Bachelor's Degree with 2-3 years’ experience preferably in finance, business, or marketing.
- Experience in the telecommunications and/or wireless industry requiring management of account management, program management, business planning, project management, or equivalent work experience in planning or operations.
- Must be able to Drive sales and profitability in a high pressure/fast paced environment
- Must have demonstrable experience in developing presentations using a variety of PC applications, including word processing, spreadsheet, and PowerPoint.
Duties and Responsibilities
- Lead highly visible Retail programs. Define program value proposition that generate sales through: sales management, demand generation and promotions marketing
- Establish, deepen and sustain key relationships with carrier account team leaders to understand their strategic business objectives.
- Develop, gain leadership alignment and execute quarterly go-to-market (GTM) plans for each carrier or account. Plans will include a variety of initiatives including retail sales associate training and engagement, merchandising and marketing.
- Socializes progress, performance and best practices from Retail GTM strategies with account leadership and cross-functional stakeholder partners.
- Serves as voice of the field sales team with carrier accounts; educates stakeholders on field capabilities and capacity; ensures accounts receive maximum ROI from field engagement
- Socializes carrier account team strategy and priorities with key retail leaders; ensures all field sales team activities are aligned with carrier priorities and appropriate field resources are allocated to meet the needs of the accounts.
- Provides account specific insights back to the carrier teams that are outputs from the weekly RM day process that will include regional business trends, competitive activity that may be impacting sales, and merchandising opportunities that are shared during the RM day process.
- Identifies new sales opportunities/channels and openly shares business development information and opportunities with other team members.
- Determines specific Account Training strategies including elements such as: sell in, sell thru, consumer profiling, closing, merchandising, channels management, classifications.
Necessary Skills and Attributes
· Ability to listen well, think strategically and creatively to solve problems, gain alignment and gain action through influence
· Exceptional oral presentation skills with proven ability to adapt approach based on audience; comfort presenting to a diverse audience from C-level executives to retail sales associates
· Excels in judgment for balancing competing priorities and advance what matters most to the organization.
· Analytical problem-solving and strategic thinking skills; quantitative analysis skills with ability to develop and deliver a compelling story with data to support position.
· The ability to work either independently or in a team environment to achieve personal and team project goals, including the completion of assignments within and exceeding established time frames.