Academic Curator: Gleaning Insights for Marketing and Corporate PR Practitioners from Formal Scholarship
Overview: Provide bi-weekly curation of academic articles (select fifteen or more articles) that are deemed most applicable for industry practitioners of marketing and corporate public relations. For each article selection, summarize key insights that are readily useful to industry practitioners from the articles. Each insight segment (per article) will include roughly 100 words.
When considering which article to select and which insights to detail, ask the questions: “Would this insight provided by the academic study meaningfully contribute to an industry practitioner’s work?; and “Would these insights improve a practitioner’s bottom-line or performance metrics?” All selected articles should be cited in full APA format with links to the article and accompanying insights for practitioners derived from the articles.
Compensation for Bi-Weekly Article Curation and Insights: $170 (paid bi-weekly).
($340/month; $4,080/year). Estimated hours for each bi-weekly installment: 10.
*Please note that quality standards must be met for bi-weekly installments to be considered “complete.” Installments will be reviewed and edited by academic faculty before their release.
Optional: Offer one think-piece (roughly 800 words) derived from the insights constructed during each bi-weekly segment. A format example will be provided to help guide your approach.
Compensation for the Optional Think-Piece: $80 per piece (estimated 4 hours to complete).
This job seeks someone with a unique mix of academic and industry experience. Below are skills and professional background attributes desired for the position:
- A former or active industry practitioner in marketing (multi-channel) and/or corporate public relations.
- Ability to read and decipher formal academic publishings.
- Deep understanding of marketing and corporate public relations (in practice).
- Formal training in scholarship and academic research [ideally, someone trained in mix-methods (both qualitative and quantitative analysis)].
- Ability to draft decipherable insights from complicated academic literature.
- Interest in reading and curating academic literature to determine the most useful insights for industry.