Public Relations Specialist

As the Public Relations Specialist you will be responsible for the handling and tracking of all day-to-day media product and information requests for editorial stories or features in print, digital, television and any other media outlets. Responsible for ordering samples for donations to charities, for special initiatives, seeding, and any other request that is approved by manager. In addition, you will maintain media mailing lists and editorial calendars, including the ability to create and organize mailing lists to target particular audiences for press mailings. You will be responsible for reporting all media results and working with representatives on customer questions. Create and maintain reports on all PR results for review of senior management. Develop media presentations highlighting results of PR campaigns. Write media materials and provides event support.

Successful candidates will have the following knowledge, skills and abilities:

·      Bachelor's degree in Journalism, Public Relations or Communications or equivalent work experience.

·      Knowledge of and experience in writing media materials.

·      Strong verbal and written communication skills.

·      Ability to work with confidential information.

·      High degree of accuracy and follow-through, detail oriented.

·      Ability to work in a team oriented environment.

·      Ability to handle multiple priorities and adapt to constant change.

·      Ability to meet deadlines.

·      Experience with Word, Excel, PowerPoint, Photoshop, Media Bank and CICS.

·      Willingness to travel.

·      Thorough understanding of Lands' End products, culture and website.

·      Strong organizational skills.

·      Works with enthusiasm and has the ability to take on new tasks.