Assistant Digital Strategist
Position: Assistant Strategist, Digital
Visit www.pathwayomg.com
About Pathway
Pathway, a division of Omnicom Media Group, is a growing and fast-moving Performance Media Agency focused on driving positive client business results. Pathway sits in the Performance Marketing Network at Omnicom Media Group alongside Resolution Media and Programmatic Services.
Pathway operates in a nimble and flexible boutique-like environment while capitalizing on the Omnicom Media Group marketplace investment. Pathway provides a range of services including media planning and buying across traditional, digital and emerging channels, media and brand analytics and continuous media optimization.
We invest in our people and our culture. We are looking for strong team players that want to make a positive impact on client’s business. Strong benefits and perks.
The Role
The Assistant Strategist, Digital is responsible for working with the digital team in the development and execution of media plans. In this position, you will assist in gathering and preparing information for media plan development, plan stewardship and performance reporting.
Key Responsibilities:
- Gather data to support media recommendations through syndicated research tools, target audience analyses, competitive reports, etc.
- Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders
- Work with Strategist to prepare and distribute weekly status report
- Analyze results data in weekly client dashboards and begin to draw insights from big dat
- Measure media performance to determine the extent to which the original objectives were met
- Participate in client and publisher meetings with opportunities to develop presentation skills
- Attend learning & development training classes including but not limited to: digital and offline media concepts, visualization, presentation skills, tool training, etc.
- Attend internal and external (publisher) meetings and presentations
Qualifications:
- College graduate with a Bachelor’s degree
- Interest in the principles of advertising, marketing and media
- Analytical thinking with a competency in mathematical concepts
- Works well in a team environment
- Proficient in Microsoft Office specifically excel and PowerPoint
- Ability to learn media tools and software
- Ability to write clearly and concisely, as well as communicate and interact professionally