Social Media Marketing Intern
The Company:
Inspired to reimagine the way friends get together, Roady is a network positioned to become the most convenient and personalized social calendar in the market. With our customer-centric technology, the company is on a mission to make it easier for friends to create and share experiences in simple and fulfilling ways.
Our mobile app delivers on our mission and brand promise in 3 high-value ways:
1. Saving users time and effort when planning and coordinating activities with friends
2. Centralizing user social calendars to ensure dates and details are remembered
3. Connecting friends IRL through real-time shared messaging, media, and experiences
With Roady, you’ll always remember where you’re going and never forget where you’ve been. To help us fulfill our mission, we’re looking to hire the most capable and innovative talent to join our team!
Position Overview:
This is a part-time internship and an exciting opportunity to get real-world job experience with a start-up company. Your role as our social media marketing intern will focus on building Roady’s social media presence and executing social marketing and promotional strategies for the Roady app. Through Instagram, Facebook, Twitter, and YouTube, you will be responsible for driving the following outcomes:
1. Expanding Roady brand awareness through effective and relevant content posts, commentary, and connections (e.g., securing followers)
2. Increasing Roady app downloads through strategic marketing, promotion, and link placement
3. Driving Roady adoption by actively demonstrating the value of Roady’s social calendar and group planning and coordination features through social content
Key Responsibilities:
· Creating high-quality, brand-relevant written and visual content for Roady’s social media platforms
· Establish Roady’s consistent “voice” across social platforms
· Expand Roady’s social media presence and brand awareness
· Securing followers and building strategic connections (e.g., influencers) across social platforms
· Create a comprehensive social calendar, tracking key dates and events to align social messaging schedule
· Monitor Roady social platforms, analyzing for consumer insights and responding to user feedback and commentary
· Promote the Roady app by showcasing features and encouraging friends and acquaintances to coordinate their next get-together on Roady
· Perform data analysis on key social metrics and report out to Roady leadership
Qualifications:
· Social media marketing experience
· Experience developing a social media strategy
· Experience working with and developing a marketing plan
· Proven ability to build social media presence and following
· Understanding of graphic design principles
· Experience building a social media calendar and managing multiple social accounts
· Understanding of how to measure success of social campaign and analyze data
This internship can be used for college credit, upon receiving the necessary paperwork.