Entry Level Media Buyer
As an Entry Level Media Buyer, you will conduct analysis, maintenance, and media optimization for National Television across the agencies of Omnicom Media Group. A strong candidate must demonstrate the ability to understand the basics of National Broadcast Media, learn and oversee computer functions, including Media Ocean, DDS and other in-house systems, and learn to utilize media research tools.
Job Responsibilities:
- Analyze syndicated research data to determine what networks/dayparts/stations will best reach
- the target audience
- Calculate projected audience delivery/ratings, as well as response levels and call volumes
- Work hand-in-hand with the Investment Account Executives on the team –to execute client
- marketing goals and objectives
- Input and maintain daily/weekly media schedules
- Identify and resolve billing discrepancies with vendors
- Construct post-buy analyses to determine actual delivery of the schedule—from both a Direct
- Response and Awareness basis
Job Requirements:
- Bachelor’s degree, preferably with a concentration in advertising, marketing, business
- administration, and communications
- Internship with an advertising/media agency is strongly preferred
- Basic knowledge of Media
- Efficient handling with budgets and forecasts
- Excellent verbal and written skills
- Strong quantitative and analytical skills
- Self-motivated, pro-active assistance in team efforts
- Exceptional organizational skills, multi-tasking capabilities and detail oriented
- Computer literate with proficiency in Excel, Word and PowerPoint
- Strong communication and people skills; positive attitude and team player
- Prior Knowledge of Media Tools and Donovan Data Systems is a plus but not required