Social Media Marketing Intern

 

 

Position Summary: The Social Media Marketing Intern will assist leadership with the promotion of all festivals and events. Promote the organization on multiple platforms including Facebook, Twitter, Instagram, and Snapchat. Must be able to capture the voice of the organization and maintain a consistent tone in all marketing materials. We want an individual that will creatively engage with our organization and promote Summer of the Arts and its festivals to community and potential donors while never losing sight of our mission to provide free, inclusive, all-ages programming to the local community.

Hours: This internship is 10 hours per week, with more hours during festival weekends. Internships run mid-January through August. Must be available the weekends of June 5-7 and July 3-5.

Compensation: This is an unpaid internship; we highly encourage students to take the internship for academic credit. There will be a Getting to Know Nonprofits workshop series and networking opportunities offered throughout the internship.

 

·        Work with Executive Director to develop a general social media plan for the year and each event

·        Draft posts and curate photos for use on Facebook, Twitter, Instagram, and Snap Chat & LinkedIn

·        Set up albums and create events on Facebook to promote festivals

·        Research and review posts by other local/regional organizations and businesses to cross-promote

·        Work with marketing committee to determine new/creative venues for promotion and to develop distribution plan for posters, schedule cards, etc.

·        Distribute promotional materials to area businesses and venues

 

·        Update master list of media and media contacts for news releases

·        Create schedule for news releases; draft news releases and gather photos, bios, etc. to share with media

 

·        Motivated self-starter with good time management skills

·        Well organized, strong on follow-through

·        Excellent verbal and written communication skills; an effective listener

·        Demonstrated experience working with volunteers preferred

·        Strong degree of integrity and a high ethical approach to all aspects of assigned responsibilities

·        Exceptional ability to participate in and develop teams

·        Knowledge of standard software including Microsoft Office suite

·        Knowledge of a variety of social media platforms including Facebook, Twitter, Instagram and Snap Chat

 

 Outcomes

·        Strengthen industry-appropriate skills and develop new ones

·        Professionally and respectfully communicate in person and in writing

·        Problem-solve in the moment / think on your feet in the office and at festivals

·        Understand nonprofit structures and organizing principles

·        Understand the impact we have on the Iowa City community

 

Position reports to: Lisa Barnes, Executive Director