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Digital Marketing Specialist

Overview:

We are looking for a qualified Digital Marketing Specialist to help support the execution of online marketing initiatives for Adtalem web properties. As a Digital Marketing Specialist you will support several aspects of customer-facing online platforms for the purposes of serving students and driving enrollment, including the execution of design, content, features and functionality. 


Responsibilities:

  • Supports the development and maintenance of all internet marketing activities including: web development, search engine optimization, usability testing and A/B testing.
  • Accountable for content updates and maintenance of several public websites and internal-facing portals.
  • Identifies and implements website optimization opportunities to improve usability, ADA compliance and visibility.
  • Uses web data to analyze and optimize the effectiveness of online marketing activities.
  • Works with vendors and agency partners to execute projects in a timely manner.
  • Works with IT partner on QA and UAT testing to ensure an optimal user experience.
  • Collaborates with the marketing team to support digital marketing and communications initiatives.
  • Maintain, review and update all digital assets and materials.
  • Stays current with digital marketing, technology and web trends.
Completes other duties as assigned.


Qualifications:

  • B.A. in Marketing, Communications or related field preferred.
  • 2-3 years of experience in digital marketing.
  • Demonstrated knowledge of HTML, CSS and content management systems required. (Salesforce and Eloqua experience a plus).
  • Demonstrated experience with web analytics tools (Google Analytics preferred).
  • Highly effective written and verbal communication skills required.
  • Ability to work individually on a project or in a team environment
  • Ability and experience adapting to changing priorities based on organizational needs
  • Highly organized and collaborative
  • Using communication skills to liaise across departments and teams
  • Sense of urgency, motivated, with a proactive and curious mind
  • Attention to detail, predict and solve project risks and ability to manage multiple projects.