Digital Marketing Specialist
Overview:
We are looking for a qualified Digital Marketing Specialist to help support the execution of online marketing initiatives for Adtalem web properties. As a Digital Marketing Specialist you will support several aspects of customer-facing online platforms for the purposes of serving students and driving enrollment, including the execution of design, content, features and functionality.
Responsibilities:
- Supports the development and maintenance of all internet marketing activities including: web development, search engine optimization, usability testing and A/B testing.
- Accountable for content updates and maintenance of several public websites and internal-facing portals.
- Identifies and implements website optimization opportunities to improve usability, ADA compliance and visibility.
- Uses web data to analyze and optimize the effectiveness of online marketing activities.
- Works with vendors and agency partners to execute projects in a timely manner.
- Works with IT partner on QA and UAT testing to ensure an optimal user experience.
- Collaborates with the marketing team to support digital marketing and communications initiatives.
- Maintain, review and update all digital assets and materials.
- Stays current with digital marketing, technology and web trends.
Completes other duties as assigned.
Qualifications:
- B.A. in Marketing, Communications or related field preferred.
- 2-3 years of experience in digital marketing.
- Demonstrated knowledge of HTML, CSS and content management systems required. (Salesforce and Eloqua experience a plus).
- Demonstrated experience with web analytics tools (Google Analytics preferred).
- Highly effective written and verbal communication skills required.
- Ability to work individually on a project or in a team environment
- Ability and experience adapting to changing priorities based on organizational needs
- Highly organized and collaborative
- Using communication skills to liaise across departments and teams
- Sense of urgency, motivated, with a proactive and curious mind
- Attention to detail, predict and solve project risks and ability to manage multiple projects.