You are viewing a preview of this job. Log in or register to view more details about this job.

Communications Senior Analyst

Our award-winning analytics group of 100+ analysts is seeking a Senior Analyst to join our team. As part of a broader cross-PESO (Paid, Earned, Shared, Owned) analytics team, the Analyst/Senior Analyst will focus on:
  • Earned traditional and social media monitoring, content analysis and measurement
  • Agile, formative analytics to help shape traditional and social media execution
  • Cross-PESO measurement
  • Supporting W2O’s proprietary Corporate Relevance Index (blogpodcast)

Who You Are:
  • You’re naturally curious and a critical thinker
  • You spot patterns
  • You like to blend science and art
  • You need to explain why something happened not just that it did happen; and you like to explain what could or should happen going forward
  • You have a passion for telling stories fueled by data and insights
  • You are equally adept and happy at dealing with internal account teams as external clients
  • You are open, approachable, a listener and able to translate a request into an approach
  • You understand the intricacies of healthcare or other similarly regulated environments
  • You set the standard for delivering value and are motivated to make a positive impact
  • You thrive in an environment that requires constant learning, innovation, and experimentation
  • You like to try new things, experiment
  • You get the importance of staying on top of the details and believe in exceeding expectations when it comes to timeline and budget management 
What You’ll Do:
  • Serve as an analytics partner to account teams
  • Nurture long-lasting relationships with internal and external stakeholders
  • Serve as lead day-to-day and typically manage 2-3 ongoing analytics projects with support from senior management
  • Focus on analytics to help understand audiences, shape narrative, optimize execution and content, and measure results
  • Bridge previous experiences with 3rd party analytics platforms and the application of W2O-proprietary platforms, methods and approaches
  • Extract multiple types of data from multiple sources to draw inferences, conclusions, insights
  • Partner with account teams to develop actionable recommendations
What You’ll Bring:
  • Minimum 3-5 years of experience with at least a few of the following (and ideally in a healthcare agency context):
  • Traditional media monitoring
  • Social media monitoring
  • Text mining
  • Content analysis
  • Owned social channel analytics
  • Paid social analytics
  • Web analytics
  • Search analytics
  • Influencer network analysis
  • Social audience profiling, segmentation
  • Cross-PESO measurement
  • Scorecards and dashboards
  • You’re conversant in and handy with tools such as:
  • Trendkite, Muckrack, BuzzSumo
  • CrimsonHexagon/Brandwatch, Sysomos
  • BrighTag
  • Adobe Analytics
  • Tableau, DOMO, Looker
  • You have strong oral and written communication skills
  • Competency with Microsoft Office, particularly PowerPoint, Excel,
  • You have excellent project management skills.
  • You are proactive and efficient communication across internal team
  • You are able to think critically (conceptualizing, analyzing, applying, evaluating) to guide accurate, clear and sound recommendations & actions
  • You are able to initially prepare well-crafted decks that tell a story, have a clear POV
  • You are competent with Microsoft Office, particularly PowerPoint, Excel, and Word
  • You have a college degree (BA or equivalent), with relevant concentration such as market research, marketing, communications, public relations, or social sciences; Master’s degree a plus