Senior Marketing Data Analyst - Sioux Falls
To support the Sales and Marketing departments to effectively and efficiently drive company revenue by equipping them with reports, results, analysis, and insights to enable them to increase sophistication and provide the ability to make data-driven decisions.
KEY FUNCTIONS:
- Develop Sales and Marketing campaign and offer reporting to understand the success of sales and marketing efforts. This includes but is not limited to direct mail, offer, web, and sales consultant performance.
- Execute detailed reports and analytics for various areas.
- Act as an analytic resource for teams within marketing and outside of marketing. Seek opportunities to connect project team members with resources outside of marketing to help create open lines of communication, foster collaboration, and collaborate across boundaries.
- Develop sound insights from the data and provide recommendations to partners.
- Create predictive and prescriptive analytics as well as provide ad-hoc analysis to help teams make decisions.
- Work closely with marketing strategists, marketing creative/media team, events team, and communications team to coordinate the successful execution of projects specifically around audience creation (list pulls) and audience performance tracking.
- Manage offers (promotional discounts) and work with the Product and Client Fulfilment teams to align offers that will be supported by Marketing, develop new offers and prioritize/execute offer testing.
- Verify that incoming data requests have all information required to begin work. Proactively gather missing information and regularly follow up on inquiries to keep work moving. Execute data requests in a timely manner.
- Work closely with marketing strategists, marketing creative/media team, events team, and communications team to coordinate the successful execution of projects specifically around audience creation (list pulls) and audience performance tracking.
- Seek out opportunities to streamline and be cost effective with our efforts without compromising the customer experience.
- Communicate effectively and professionally in all forms of communication with internal and external customers.
- Adhere to Midco privacy guidelines to ensure each customer’s privacy.
- Maintain regular attendance as required by your position.
ADDITIONAL FUNCTIONS AND RESPONSIBILITIES:
- Function as an effective team member while supporting the efforts and concepts of other departments.
- Support the mission, vision, and values of Midco.
- Demonstrate business acumen by providing analysis that will support and bolster Midco’s growth.
- Apply personal ethics, honesty, initiative, flexibility, responsibility and confidentiality in all areas of responsibility.
- Possess an enthusiastic, energetic, self-motivated, and detail-oriented approach towards work and all work projects.
- Seek out opportunities to learn and grow within your role. Complete webinars or courses that expand knowledge of analytics, data visualization, communication and/or leadership.
- Possess strong problem solving and decision-making skills while using good judgment.
- Be agile by multitasking and changing from one task to another without loss of efficiency or composure.
- Prioritize work to meet deadlines.
- Maintain a positive work atmosphere by acting and communicating in a manner so that you get along with customers, clients, co-workers and management.
- Identify opportunities for improvement while creating and implementing viable solutions.
- Perform other duties as assigned.
- All employees are required to actively follow Midco policies and procedures.
EXPERIENCE AND EDUCATION:
- Bachelor’s degree or equivalent training required. Focus in business, marketing analytics or data science preferred.
- Possess a working knowledge and understating of project management tools such as Workfront and ServiceNOW; to effectively manage resources, track projects and tasks, report on progress and assist others in learning best practices.
- Minimum of 5 years analytics or related relevant experience required.
- Experience (classroom or other) with SQL or other coding languages necessary.
- At least 1 year of experience leveraging Tableau or other analytic/data visualization reporting software.
WORK ENVIRONMENT AND PHYSICAL DEMANDS:
- The noise level in the work environment is moderate to loud.
- Employees may be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.
- In-person visits to a customer’s place of business are normal in the performance of this job. Specific abilities required include accessing a customer's place of business by stairs or elevator, operating doors or other entrances, navigating hallways and buildings, etc., and adapting successfully to a constantly changing environment.
ABOUT MIDCO:
Midco has been blazing trails since 1931, bringing innovation to the world of telecommunications and delighting customers with exceptional service. Through ambition, imagination and a genuine commitment to each other, Midco proudly serves more than 385,000 residential and business customers in 342 communities in Kansas, Minnesota, North Dakota, South Dakota, and Wisconsin. By 2025, Midco will deploy 10G, the next great leap for broadband – while also expanding its fixed wireless network to rural areas. We’re also dedicated to making our communities better places to live, work and play. Ready to work at Midco? We thought so. Here are a few more reasons why Midco is one of the best places to work:
- Free and discounted Midco internet / cable
- Tuition reimbursement
- Support of employee involvement in the communities we serve
- Employee referral program
- Wellness programs
Visit MidcoCareers.com to learn about employment opportunities and apply today.
Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, familial status, membership or activity in a local commission, or any other characteristic protected by law.