Sr. Market Analyst - Analytics
Location: Kohler, WI
Opportunity
KOHLER Power Systems, one of the largest power generator manufacturers in the world, has delivered energy solutions worldwide since 1920. KOHLER Power Systems offers power generation equipment for residential, industrial, mobile and marine applications as well as automatic transfer switches, switchgear, monitoring controls and accessories. For more information about KOHLER Power Systems, please visit www.kohlerpower.com.
Under the direction and supervision of the Director – Marketing, the Sr. Market Analyst – Analytics will lead the marketing group in providing detailed analyses and insights that enable the business to quantify, prioritize and capture opportunities in the Residential Home Standby generator market. In addition, the Sr. Market Analyst will work closely with the Channel Marketing team on marketing analytics projects with a focus on evaluating effectiveness of programs and advertising campaigns.
An ideal candidate is well versed in marketing, statistics, programming, and have a solid business acumen.
Specific Responsibilities
- Impact business results using knowledge of analytical methods, leveraging business experience, and demonstrated ability to transform complex analyses into a simple, yet compelling story.
- Create, support and maintain territory size/share and opportunity models to aid the sales and marketing organizations with the implementation tracking of marketing programs and advertising campaigns.
- Collaborate with partners across the organization to develop the appropriate infrastructure (people, process, data, technology) to support the reporting and analytics process.
- Support leadership on projects related to channel marketing, product development, pricing, and market research.
Skills/Requirements
- Bachelor’s degree required. Course work in Marketing, Economics, Finance, Business Administration/Management, and Accounting.
- Prefer 3-4 years of related experience.
- Must possess a keen analytical mind, strong on planning, detail and accuracy, while demonstrating creativity and idea-orientation.
- Experience with analytical and visualization tools, such as PowerBI, Alteryx and Tableau required.
- Experience in forecasting and market research techniques: Statistical Analysis, Time-series modelling and forecasting, Regression, Clustering and other techniques.
- Experience in one or more modeling platforms/languages, such as R, Python required.
- Requires strong written and oral communicative skills.
- Demonstrates high proficiency with standard business and database software (Microsoft Office, Excel and PowerPoint).
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
Why Work at Kohler Co.?
Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!
About Us
Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com.
It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or veteran status. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.
We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement.