Digital Marketing Specialist | Connect Search

Develops and implements marketing strategies to optimize digital marketing effectiveness and enhance user experience

Administers and utilizes email-marketing platform for member and customer communications that includes but is not limited to: content layout, automation and list management

Maintains web content management system for all websites and digital communication platforms (social media accounts, email platforms and mobile apps), which includes but is not limited to: planning, design, testing, daily content maintenance, troubleshooting technical issues, integrations, database repositories and forms

Develops comprehensive digital marketing strategies for social media accounts, including paid social media and video production. Identifies, interprets and implements emerging social media trends and social tracking tools (Facebook pixel and Twitter pixel), to more efficiently and effectively achieve business goals

Implements campaigns to increase traffic to the websites and ROI on purchased platforms