Director/Manager of Content Development, China
Trustbridge Global Media (“TGM”) is funded primarily by Trustbridge Partners (“TBP”). The Company has a broad mandate to build a global business focused on children’s content, experiences and products. We are developing that business through a combination of acquisitions, minority investments, green-field developments, and expansions of those companies we acquire.
TGM aims to offer an international educational creation for children based on our expertise on child development and learning, especially to the Chinese generations of tomorrow. The company will build an educational and playful experience especially for Chinese children between 2 and 12 within a family context, using all media available such as magazines, books, videos, interactives and all evolving media that effectively reach Chinese families. The company’s business model focuses on the importation, curation, localization, development and distribution of premium global content in China and worldwide.
TGM has an extensive content portfolio of well-known global brands and proven educational impact. As the company grows, it will continue to build its content pipeline to enrich the learning experiences of every child and support their personal development.
Responsibilities:
• Conduct primary research to identify target family segments and content positioning;
• Develop educational pedagogy, learning frameworks and structures tailored to existing TGM
content portfolio;
• Lead content team to screen and curate TGM existing content portfolio and develop mass plan for content adaptation and localization;
• Lead content team to adapt and localize selected content, in the digital format of e-books, short videos and interactives and so on, to ensure cultural and age appropriateness;
• Identify content gap to inform the strategy of external content acquisition;
• Lead internal content creation, if needed, to supplement localized content, in order to deliver the
educational pedagogy in a holistic manner;
• Identify educational/learning experts in China to support the establishment of TGM global Advisory Board;
• Work closely with content platform team to ensure the full alignment of content model with distribution model, leveraging the strength of evolving technology regarding children’s learning and assessment;
• Accept and embrace new responsibilities as we continue to expand TGM content portfolio.
To apply, please submit your resume to resume@alariss.com and note why you believe you'd be a good fit.