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Media Planner / Buyer, Display + Programmatic

Collective Measures, formerly Nina Hale, is a performance digital marketing agency that drives revenue by connecting data to human behavior. The agency specializes in providing strategy + planning, paid search, paid social, display, social media, technical and content search engine optimization (SEO), content strategy, conversion optimization, traditional media, and marketing analytics.

A nationally certified women-owned business (WBENC) and 100% employee-owned, the agency has been recognized as a 16-time Best Places to Work award recipient and has been named to Inc. 5000's Fastest Growing Companies for five consecutive years.

Collective Measures is currently seeking a Media Planner who will be responsible for duties across the entire media planning process -- from recommending digital and traditional tactics to clients, creating IOs and trafficking ads with managed service display partners, to running campaigns in a hands-on-keyboard DSP. This role has ownership over multiple awareness media tactics that are planned and purchased in various ways.

_RESPONSIBILITIES:

Planning and Strategy:
  • Craft client communication regarding recommended display and traditional tactics, including specifics on targeting, investment levels, ad types and inventory
  • Monitor campaign performance and pacing, update results on a daily basis
  • Summarize and communicate status of all campaigns with appropriate internal contacts and client teams - this includes building client-facing reports in Excel and/or PowerPoint with data visualization and insights
  • Work with other teams to evaluate display impact on website and search performance

Programmatic:
  • Plan, build, maintain and optimize programmatic campaigns using Collective Measures' ad tech stack
  • Craft and implement optimization strategies for programmatic display campaigns across multiple channels (banner, video, audio, native, Connected TV)
  • Provide programmatic bidding expertise and understand bidding best practices to improve campaign performance

Managed Service and Direct Buying:
  • Research and meet with various display programmatic partners and direct publishers, learning their evolving capabilities and related industry trends
  • Recommend, coordinate and implement third-party products and technology across the programmatic landscape

_QUALIFICATIONS

  • 2+ years of experience in digital media, especially in managing display campaigns or trading/buying in display focused platforms
  • Experience using The Trade Desk, DV360, Amazon Advertising or other programmatic DSP's
  • Experience using DoubleClick Campaign Manager preferred
  • High proficiency with Microsoft Excel—formulas, pivot tables, creating efficiencies
  • Strong knowledge and background in metrics and results-driven optimization is vital
  • Strong written and verbal communication skills
  • Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
  •  A data-driven, independent, and analytical approach to problem solving
  • The ability to work independently as well as with a team in a fast paced, goal-oriented environment
  • Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

_ ABOUT COLLECTIVE MEASURES
We are 100% employee-owned, so we have good reason to create a place people want to work. We value curiosity and integrity. We hire people who are authentic, experts at their craft, and genuinely passionate about digital. We have an open-door policy. Positive work-life balance is a top priority. And we consistently carve out time for all-company field trips to build the Collective Measures community. Some of our favorite events? A grown-up Easter egg hunt (with coveted prizes like cash and additional days off), company day at the Minnesota State Fair, and our annual cookout at our Founder’s family cabin.

Collective Measures does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.