Email Marketing Campaign Manager
Create, track, and manage email marketing campaigns to businesses who have existing retirement plans (401k, 403b, Profit Sharing Plans, etc) in order to generate prospective new clients for a financial advisor.
The intern will not be responsible for creating the content of the emails, as the advisor and email campaign software will provide that. The focus of the role is:
- Ensure proper execution of the campaigns to hundreds of local/Iowa companies, grouped into dozens of campaigns.
- Track & organize the results of emails opened to provide/discuss with the advisor.
- Although not required for the role, the appropriately motivated & skilled candidate could additionally contact the businesses/individuals who have been opening the emails, in order to casually follow up and ask for a connection with the advisor.
The candidate would be using a sophisticated database of company retirement plans that has an integrated software to use the data for marketing. They should be someone who enjoys working with data/technology, along with an interest in using it to capture interest and create new business opportunities.