Senior Manager Marketing Programs
About The College of American Pathologists
As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide. In 2018, the CAP was recognized as one of the Chicago Tribune’s Top Workplaces and as a socially responsible employer by Center for Companies That Care.
Job Summary
The Senior Manager, Marketing Programs is responsible for leading the development and execution of domestic and global marketing strategies. The Senior Manager, Marketing Programs is responsible for program strategies, oversight of the annual order renewal process, and on-going sales support for defined programs to achieve organizational strategic and financial goals. Customer-focus is a must, and this position is accountable for advocating customer needs related to products, services, and support to drive customer loyalty and sales. The Senior Manager will have a high level of visibility to staff and physician leadership and will both lead and participate in cross functional teams, CAP committees, and employee task forces to identify and implement strategic marketing opportunities. He/she will collaborate on a regular basis with, customers, members and staff and various reporting units at all levels of CAP.
Core Job Responsibilities
- Develop and lead the management of strategic marketing plans for CAP proficiency testing and quality management programs to meet organizational objectives.
- Utilize customer research, competitive intelligence, market insights and industry trends (including CLIA regulations) to create and implement strategic marketing plan
- Identify customer needs and opportunities and ensure CAP programs meet those needs.
- Work with marketing research department to study competition, determine program strengths and weaknesses versus competition, and develop strategies that will provide CAP with a competitive edge.
- Segment customers in order to develop and deliver targeted programs and messages to prioritized segments.
- Develop and articulate program value propositions, key benefits and messages for use by marketing and sales.
- Build and execute annual marketing plans that include market segmentation and priorities, value propositions, competitive analysis, channel strategies to drive annual revenue objectives.
- Working with CAP staff, members and/or customers, manage the creation of content to be used in marketing campaigns that illustrates the CAP’s value. Content examples could include white papers, case studies, infographics, website copy and scripts for webinars, podcasts and videos.
- Develop effective sales tools, training, and other programs for direct and indirect sales channels to defend core business and leverage new growth opportunities.
Qualifications for this role
- Experience working in clinical laboratory, IVD or other healthcare related field
- Highly developed analytical, interpretive, evaluative, and constructive thinking
- Strong written and verbal communication skills
- Ability to identify problems and work quickly with team members to create solutions or communicate changes with a positive approach
- Strong leadership skills with the ability to lead, educate and influence people across different departments
- Coordinate/manage projects, meetings and people independently with minimal management direction.
- Results-oriented
- Proficiency with Microsoft Office products
Education
College degree required:
- BS or advanced degree in biology, medical technology, or other health care related field, preferred
- BS, BA, or MBA in marketing or business management
Experience
- A minimum of 10 years of marketing management in an IVD, health care, or life sciences organization
- Extensive experience in all aspects of developing and maintaining program marketing strategies to meet organizational objectives
- Laboratory/product/sales experience desirable.
Travel
- Some weekend travel required.
Equal Opportunity Employer
CAP is an equal opportunity/affirmative action employer. CAP recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, sexual orientation or preference, veteran status, physical or mental disability, marital status, or any other legally protected status in accordance with applicable federal, state, and local laws.