Digital Marketing Communications Specialist
Location: Thomasville, GA (relocation assistance provided, if needed)
Basic Function:
Cleaver-Brooks is looking for an energetic, creative personality to help drive the success of its digital marketing efforts. This highly motivated marketer will collaborate with the Cleaver-Brooks Corporate Marketing team to implement high profile digital strategies at a national and global level.
Specific responsibilities will include:
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Collaborate with Corporate Marketing Team to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Collaborate with agencies and other vendor partners.
- Effectively manage the development, design, approval, production and distribution of product, solution or brand related marketing materials in partnership with product managers, solutions experts and/or other corporate communications team members.
- Develop detailed campaign project plans, including campaign goals, messaging, call-to-actions, marketing distribution channels, follow-up activities, and success metrics.
- Partner closely with Corporate Marketing Team on GTM strategies, content creation, internal communications, and the launch of new development, releases, and updates.
- Work with marketing vendors to establish quotes, production schedules and delivery of materials.
- Manage and monitor timely website updates, ensuring quality and effective messaging, optimizing SEO, and increasing demand generation.
- Assist with event coordination and the development of product/solution/brand related marketing and promotional materials for tradeshows and other sales and marketing events.
- Create product/solution related lead generation/sales funnel activities through the company customer relationship management and marketing automation programs
- Other duties as assigned.
Education:
Bachelor’s degree (B.A. or B.S.) from an accredited four-year college or university in Marketing, Business, or a related field.
Other Skills, Experience and Requirements:
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Experience with social media platforms in a marketing capacity (Facebook, LinkedIn, Twitter, YouTube, etc.)
- Experience with CRM and marketing automation programs preferred, such as Salesforce and Pardot.
- All other duties as assigned.
Travel: minimal travel is required of this role
Working Conditions and Hazards: Normal plant, shop, field or office conditions. From time to time, slightly disagreeable features. Negligible/little or no exposure.
Benefits of Being a Cleaver-Brooks Employee
We offer a competitive salary and comprehensive benefits package, including medical, dental, vision, flexible spending account, wellness benefits, life insurance, short term and long term disability, cash matching 401(k) plan, generous vacation and 11 paid holidays.
Who is Cleaver-Brooks:
Cleaver-Brooks is the market leader in providing fully integrated boiler and burner systems. We lead the boiler/burner industry due to our unmatched distribution network’s ability to deliver the knowledge, service, training and support that are essential to long-term performance. Our customers will tell you that we’re the only equipment provider that manufactures boilers, burners, controls, and a full array of ancillary and aftermarket products. They’ll also mention that our unique single-source capability means that we can deliver fully integrated boiler room solutions that reduce overall costs and optimize space. It is our focus on products that deliver the most efficient, reliable, safe and environmentally sustainable solutions that differentiate us in the marketplace. Cleaver-Brooks continues an 80+ year legacy of providing the customers we serve with extraordinary products designed to deliver unsurpassed performance through the power of commitment.
This description indicates the general nature of the tasks and responsibilities required of position given this classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit or modify the right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, add to or delete from any section of this document as it deems, in its judgment, to be proper. This description supersedes any previous descriptions for this position.