Marketing Assistant

 

Our Marketing Assistant will assist in coordinating marketing activities for all Communications OTTO product lines including tradeshow development, product planning, collateral support material, web updates, advertising and internal/external communication to increase awareness of the OTTO brand and product lines.

Specifically, the Marketing Assistant will:

·        Assist with event activities, planning & logistics, including industry trade shows, regional seminars, webinars, and meetings

·        Manage relationship with exhibit house and external vendors; responsible for corresponding with vendors to keep marketing programs on track

·        Assist with copywriting and editing of a variety of content in multiple mediums including, sell sheets, brochures, catalogs, blogs, press releases. Ability to adapt your writing style to our brand tone and voice

·        Collaborate with graphic designers, other writers, photographers, videographers, digital retouchers, proofreaders and editors

·        Coordinate printing production, mailings etc.

·        Manage data entry and administrative processes; generate reports for management to use for market analysis and ROI

·        Build, maintain, and manage email lists and campaigns, including subject line A/B testing, calls-to-action, and content used in email sends

·        Segment lists based on customer interests and behaviors to increase engagement and nurture qualified leads

·        Measure results to optimize the perspective customer segments and convert qualified leads to sales

·        Assist in minor website management

·        Coordinate processing marketing invoices 

·        Assist with other related duties as required or assigned

 

 

What you’ll need to bring to the table:

·        Bachelor’s Degree in Marketing or related field

·        3-6 years’ experience in B2B marketing 

·        Excels in a high-volume environment

·        Highly organized, detail-oriented and ability to multi-task

·        Ability to research and report information

·        Must be self-motivated

·        Great eye for cutting edge design

·        Energetic with desire to learn and grow

·        Excellent oral and written communication skills

·        Experience in project management/event management

·        Experience in developing collateral material that displays consistency across the brand portfolio

·        Strong computer skills including Microsoft Office products

·        Copywriting, email campaign, and tradeshow experience desired

·        Bonus: Adobe InDesign, Adobe Photoshop, Creative Suite and web content management system: Sitecore

 

Ø Medical Insurance

Ø Dental Insurance

Ø Vision Discount Program

Ø 401(k) with a company match

Ø Tuition Assistance

Ø Life Insurance Benefits

Ø Competitive Pay

Ø Profit Sharing Bonus

Ø Paid Vacation and Holidays

Ø Company Picnic

Ø Holiday Party

Ø AND numerous OTTO celebrations throughout the year!