Market Research Intern
Key Responsibilities:
- Assist Innovation Leads with integrated market analysis by analyzing and organizing qualitative findings from primary (interview based) and secondary research (competitive analysis and trendscaping), writing reports and/or presentations, synthesizing the findings and analysis, and presenting insights to stakeholders.
- Effectively and efficiently utilize resources to gather internal and external (semi- and public data); synthesize relevant information for critical facts.
- Collect data on customers, competitors, and industry marketplace. Consolidating information into actionable items, reports, and recommendations.
- Perform competitive analysis on companies’ market offerings, identify industry trends, pricing/business models, sales, and processes
- Analyze customer demographics, preferences, behavior, market segmentation, and market trends.
- Build a deep understanding of user motivations, market opportunities and competition through research and design exploration.
- Other related duties as assigned.