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Account Executive

KennedyC, a full-service advertising agency located in Madison, WI, and recipient of one of the 2022 Top Places to work in the area, is seeking an Account Executive to join our talented, hard-working, passionate Account Services Team. The Account Executives are the main contact between the agency and the client accounts and therefore, must be well-versed in both client needs and agency abilities to always provide the best service to the client.
Account Executive Roles:
·        Initiates development of strategic marketing plans for his or her clients
·        Manages budget and execution of plan through various agency departments
·        Schedules, coordinates, and attends all his or her client meetings, some travel required
·        Prepares all documents and presentations for his or her client meetings
·        Participates in agency meetings
Account Executive Responsibilities:
Strategic Account Planning
·        Completes annual strategic marketing plans, inclusive of budgets
·        Completes creative concept brief and presents to content team
·        Engages relevant agency departments to develop plan, including Strategy & Content, Media, Interactive and Finance
Account Oversight and Management
·        Communicates approved, final plan to relevant departments
·        Inputs projects into project management software
·        Works with each department to manage body of work for on-time completion with client approvals, as needed
·        Adheres to budget constraints
·        Reviews all billing and compares to approved plan, reports discrepancies to relevant departments; if discrepancies are disputed, reports to Account Services Director for resolution
·        Ensures prompt collection of accounts receivable
Client Interface
·        Leads annual planning meetings with clients
·        Obtains client approval of plans; effectively presents, sells, and defends all agency work/proposals to clients
·        Establishes, obtains, and presents metrics/results
·        Proactively, regularly checks in with client for feedback and needs
·        Has knowledge of and keeps apprised of client’s brand, industry trends, markets, competitive landscape, products, and services
·        Makes suggestions for plan improvement or best practice applications
·        Regularly checks for and responds within 24 hours to all client communication
·        Attends client conventions

Internal Agency
·        Initiates all client-related internal meetings including annual planning brainstorm, and other interdepartmental meetings as needed
·        Attends weekly AE meetings to share account updates, client “wins” as best practices and actively participates in discussions
·        Attends regularly held staff meetings
·        Represents agency at industry and community functions
·        Responsible for managing overarching agency projects, as needed
·        Reports to Director and Associate Director
Skill Requirements:
·        3-5 years of account service experience
·        Excellent project management skills
·        Strong, effective communicator
·        Self-motivated and self-starter
·        Excellent attention to detail
·        Proficiency in both traditional and digital marketing tools
Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.
KennedyC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other applicable legally protected status. All qualified candidates are encouraged to apply.
Compensation and Benefits:
·        Commensurate with experience
·        Competitive Benefits Package
·        Fun, talented co-workers
·        Summer hours