Public Relations Fellow

Job Description Summary

A fellowship is an entry-level position designed to teach the employee the
fundamental facets of health and wellness advertising, the company, and their department. With a focus on training, our Fellows will have the opportunity to participate in training courses such as Pharma 101, Business Writing, and
Foundations of Presenting; as well as a series of discussions with Senior
Executives to understand how each department partners to service our clients. Fellows are given opportunities to expand their network and be mentored by the greatest minds in pharmaceutical advertising.

The Public Relations Fellow supports and implements specific aspects of account programs, with a focus account management, administration, and monitoring, building media pitches, learning to develop meaningful content that supports business objectives, tracking and reporting on results, and supporting the team overall. Professional development is generally on-the-job training, coaching from your peers and senior leadership, and selected training programs offered both internally and externally, as needed.

RESPONSIBILITIES

Monitoring and daily reporting of traditional media

Developing and maintaining media lists and participating in internal business team meetings

Drafting and distributing pitch letters, news releases, fact sheets, bios, newsletters, prepared remarks, and standby statements

Developing relationships with external audiences (media, third party constituencies, vendors) to provide the best service possible to client

Preparing monthly activity reports and maintaining calendars and travel itineraries

Heavy data, issues management and advocacy

MEDIA MANAGEMENT AND COORDINATION

Conduct media audit and create audit report with concrete insights, for regular account and new business pitch

Developing and maintaining media lists, and participating in internal business team meetings

Drafting and distributing pitch letters, main good relationship with reporters

MONITORING & REPORTING

Monitoring and daily reporting of traditional media

Actively provide learnings to share insights and facilitate best practices across client programs

CONTENT DEVELOPMENT

Support development of various type of content, including news releases, fact sheets, bios, newsletters, prepared remarks, and standby statements

ACCOUNT MANAGEMENT/ADMINISTRATION

Schedule, organize, attend and participate in weekly team/client status meetings

Prepare call agenda, take notes and generate call recap; distribute them timely to client

Develop and manage project timeline, own client and internal status trackers for assigned accounts; keep team on track to meet deadlines

Format and copy edit content deliverables, presentations, memos, POV documents, etc.

Support smooth operation of agency finance by submitting accurate and timely invoices, SOWs, estimates, vendor setup, etc.

Manage upward, knowing when to elevate project issues and when to solve them

CREATIVITY

Participate in creative ideation, brainstorming and concept development

Understand client brand category and landscape to deliver creative ideas that resonate with target audiences

Proactively share creative work that inspires new thinking in the agency

Take a creative approach to problem-solving

AGENCY CONTRIBUTIONS

Be an active part of the business development function, identifying potential opportunities for organic growth within existing clients

Participate in pitch development and presentations as required

Stay abreast of social platform updates and algorithm changes

Be at the forefront of what is happening in the space, and propose new platforms to enter and first-to-market programs

IDEAL EXPERIENCE

BA/BS Marketing/Advertising, Communication, Business or Liberal Arts

0–1 year relevant social media, marketing or journalism experience

Knowledge of Microsoft Office Suite applications and social media management tools (Hootsuite, Sprinklr)

Strong verbal and written communication and public speaking capabilities

Strong organizational, leadership, and multitasking techniques with attention to detail

Candidate should be comfortable working in a fast-paced environment

Candidate should have the ability to work well under pressure and maintain high quality standards

The successful candidate should have strong interpersonal skills, thrive from speaking to people and building relationships, and have an optimistic attitude