Strategic Planning Fellow

Job Description Summary

A fellowship is an entry-level position designed to teach the employee the
fundamental facets of health and wellness advertising, the company, and their department. With a focus on training, our Fellows will have the opportunity to participate in training courses such as Pharma 101, Business Writing, and
Foundations of Presenting; as well as a series of discussions with Senior
Executives to understand how each department partners to service our clients. Fellows are given opportunities to expand their network and be mentored by the greatest minds in pharmaceutical advertising.

The Strategy / Planning Fellow contributes to developing and managing a brand’s identity. The Strategy / Planning Fellow helps with developing a marketing strategy that aligns with the brand’s goals and vision. The Strategy / Planning Fellow assists with marketing research, supporting primary and secondary research to gain insights into brands and identifying areas or gaps in the markets that brands can support.

RESPONSIBILITIES

Assists with managing multiple brand building projects such as developing brand strategy maps, launch positioning, omnichannel planning, tactical planning, and social and creative strategy.

Analyzes qualitative and quantitative research to understand market dynamics and consumer needs to create strategic recommendations for clients

Assist in designing and managing qualitative and quantitative research methodology, leveraging Havas partnerships and capabilities

Assists with designing and organizing workshops aimed at developing brand strategy and tactical initiatives

Conducts research through competitive audits, social listening, social monitoring, current events, and trends to gather insights to inform strategic planning

Contributes to the creation and delivery of client presentations including market research insight analyses, social monitoring output, workshop output, and strategic points of view (POVs)

Supports primary and secondary research development

Performs ad-hoc assignments as instructed by the supervisor

IDEAL EXPERIENCE

BA/BS in Marketing, Communication, Business Administration, or equivalent

Prior experience in marketing research, healthcare/ communications industry

Demonstrated knowledge of MS Suite, PowerPoint, and Excel

Strong strategic thinking and analytical skills and attention to detail

Strong presentation and communication skills

Candidate should be comfortable working in a fast pace and collaborative environment

Candidate should be comfortable working under pressure and adapt quickly while maintaining a quality standard of work

The successful candidate should be highly self-motivated, proactive, self-learner, solutions-oriented, and creative.