Digital Content Manager

13 WREX in Rockford, Illinois, is seeking a dynamic and proactive Digital Content Manager to lead our digital initiatives. This leadership position is pivotal in continuing our newsroom standard of being a digital-first environment. We are looking for a visionary leader who can elevate our digital properties while coaching and holding our team to the highest standards of excellence.

Essential Duties and Responsibilities:

-Management Leadership: Lead and manage a team of digital content creators, including anchors, reporters, and producers, fostering a collaborative and innovative environment.

-Strategic Vision: Develop and execute a strategic vision for digital content, guiding the team towards providing relevant and engaging content across all platforms.

-Content Production: Oversee the production of original digital content across all platforms including websites, apps, and social media, ensuring alignment with the overall editorial strategy.

-Editorial Judgment: Exercise exceptional editorial judgment, particularly during fast-paced breaking news situations, ensuring accurate and timely online reporting.

-Collaborative Partnerships: Work closely with the News Director, Content Manager, and Executive Producer to execute newsroom initiatives and foster synergy across platforms.

-Audience Growth: Utilize metrics to prioritize digital content and make placement decisions aimed at growing digital audiences.

-Quality Assurance: Provide meticulous copy editing to ensure adherence to prescribed editorial style and formatting guidelines.

-Standards Adherence: Uphold company standards for journalistic integrity and production quality in all content.

Specialized Knowledge/Skills/Abilities:

- Proficiency in online content management systems, preferably BLOX.

- Extensive experience in engaging audiences across various social media channels including Facebook, Twitter, Instagram, IGTV, and YouTube.

- Strong written communication skills, with the ability to craft engaging and shareable content.

- Excellent understanding of AP style, SEO best practices, and familiarity with Google Analytics.

- Basic proficiency in Photoshop and video editing, with foundational knowledge of HTML.

- Outstanding multitasking abilities, capable of managing multiple projects simultaneously.

- Experience with video shooting for digital platforms is desirable.

Education/Experience:

- Bachelor's degree in Communication/Journalism or related field required.

- Minimum of 2 years of experience in digital content creation and journalism.

NOTE: This is NOT an entry level position.

Work Environment/Mental/Physical Requirements:

- This role operates in a high-stress office environment with tight deadline pressures.

- Daily prioritization and multitasking are required, often managing multiple projects simultaneously with frequent changes in direction and priority.

- Availability to work outside of normal business hours, including nights and weekends, is essential.

This job description outlines the primary responsibilities for the position and is not exhaustive; additional duties may be assigned as needed.

Applicants must successfully pass a background screening.