Book Sales and Marketing Specialist

 Job Title: Sales and Marketing Specialist

Location: Remote

Company: Almost Anything Publications, LLC

About Us: We are a blossoming indie publishing company focused on producing books tailored for school-aged readers, including books written by students for students.

Job Description

We are seeking a dynamic and versatile Sales and Marketing Specialist to join our team. This role requires a multi-faceted individual who can excel in various aspects of sales and marketing, including trade sales, promotional events management, and digital marketing.

Responsibilities

The following are some examples, but I truly need someone who can push the boundaries and do more. Where marketing includes social media, as it mentions below, my publicist will be focusing on that and on podcasts; however, you can help her with that. Marketing leads to sales, and sales leads to profit; you only get paid from gross sales, not an hourly or salary wage. 

You will be a business partner, so I need you to do your best to help us to ultimately sale books in the end.

1. Sales-Driven Account Management:
   • Develop and execute strategic account plans to maximize sales opportunities and revenue growth with key accounts, including national retailers, wholesalers, distributors, and other strategic partners.
   • Serve as the primary point of contact for assigned accounts, maintaining strong relationships with all key decision-makers and influencers.
   • Identify new business opportunities within existing accounts and new market segments, negotiate contracts and pricing, and monitor sales performance to achieve specific sales targets.
   • Collaborate closely with internal teams to ensure alignment of strategic account initiatives with publishing goals and objectives.
2. Trade Sales:
   • Develop and execute trade sales strategies to drive revenue growth and market penetration within the retail and wholesale sectors.
   • Cultivate and maintain relationships with key retailers, wholesalers, and distributors to maximize sales opportunities and expand distribution channels.
   • Negotiate and finalize sales agreements, pricing, and terms to ensure mutually beneficial partnerships and maximize profitability.
   • Monitor and analyze sales performance, market trends, and competitor activity to identify opportunities for growth and optimization.
3. Marketing Services:
   • Develop and implement integrated marketing campaigns, incorporating both traditional and digital marketing tactics, to drive brand awareness, engagement, and sales.
   • Manage digital marketing initiatives, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and email marketing, to increase brand visibility and drive online sales.
   • Create compelling marketing content, including email campaigns, social media posts, blog articles, and promotional materials, to communicate product offerings and promotions effectively.
   • Monitor campaign performance, track key metrics, and analyze results to optimize campaign effectiveness and ROI.
4. Promotional Events:
   • Plan, coordinate, and execute promotional events, including book launches, author signings, book readings, panel discussions, book fairs, and other literary events.
   • Collaborate with authors, agents, and internal teams to develop event concepts, secure venues, coordinate logistics, and manage event budgets.
   • Create promotional materials and event collateral to promote events and attract attendees, leveraging both traditional and digital marketing channels.
   • Coordinate event staffing, manage event registration, and ensure a positive and memorable experience for attendees.

Required Qualifications:

• 3.0 GPA in your respective program with 90 college credits towards completing or have completed a Bachelor of Arts in Marketing, Communications, or related field.
• Kindness, patience, and grit.

Preferred Qualifications:

• 2 years of experience in sales and marketing roles, with a focus on trade sales, events management, and digital marketing.
• Proven track record of driving sales growth and achieving marketing objectives in a dynamic and competitive environment.
• Strong communication, negotiation, and relationship-building skills.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics tools.
• Ability to work effectively both independently and as part of a collaborative team.
• Creative mindset, strategic thinking, and problem-solving abilities.
• Passion for the publishing industry and a commitment to promoting literature and literacy.

Compensation: Junior Business Partner and 10% of the gross profits from sales. Gross profits are gross revenue (all monies coming in) less the cost of goods sold (printing, manufacturing, and similar overall creating the products; shipping; and all taxes and fees associated with the sales of the goods) and less returns and withholdings for returns until the return period is over.

Apply Today: If you are a motivated and adaptable sales and marketing professional with a passion for the publishing industry, we encourage you to apply for the Sales and Marketing Specialist position at Almost Anything Publications, LLC. Join our dedicated team and play a pivotal role in driving sales growth, expanding our market reach, and promoting literature and literacy through innovative sales and marketing strategies. Apply today!