Director of Marketing

The Director of Marketing at the John Michael Kohler Arts Center (Sheboygan, WI) will possess the skills to envision and lead the implementation of innovative marketing strategies to build and enhance the Arts Center’s impact locally, regionally and nationally.  The Director of Marketing will have demonstrated leadership and marketing prowess in the arts and will be an inclusive leader experienced in motivating teams and collaborating with colleagues and stakeholders.  The Director of Marketing will demonstrate a passionate appreciation for artist-built environments and for the culture of the museum and its place in the Sheboygan community and greater art world.

The Director of Marketing is a core member of the JMKAC leadership team, reporting directly to the Executive Director, and leading a 5-person marketing department.  The individual will create, direct, and implement an integrated marketing and communications strategy supporting audience development, brand identity and philanthropic efforts. Strategies will include targeting local, regional, and national audiences across all mediums – sharing with them the unique, personal access to art, artists, and artist-built environments.

PRIMARY DUTIES & RESPONSIBILITIES

Strategic Planning & Program Management

• Establish strategic marketing goals and develop comprehensive marketing plans and programs to meet objectives and increase audience awareness and artist recognition regionally and nationally.
• Develop and implement a strategic regional and national media & public relations plan.
• Determine effective communication strategies for fundraising campaigns in tandem with the development team.

Leadership

• Lead and manage marketing staff of 5 full-time staff, including coaching, performance reviews, talent management, and all other supervisory responsibilities.
• Provide direction, as member of leadership team, and build strategic connections across the organization.

Creative Oversight, Brand Awareness & Communication

• Enhance brand awareness and ensure branding and positioning reflect the goals and values of the organization.
• Manage the Arts Centers’ online presence, including the website; develop implement, and manage content on all social media platforms.
• Serve as spokesperson for the organization; manage all communications and coordinate and coach other staff members as spokesperson as appropriate.

Data & Budgets

• Research, analyze, and monitor demographic factors and other market data to capitalize on opportunities and maximize relevant exposure.
• Develop and administer the marketing operation budget. Monitor spending and ensure compliance against plan.

QUALIFICATIONS

EDUCATION

• Bachelor’s degree in marketing, communications, or related field is required

EXPERIENCE

The Director of Marketing will have five to seven years demonstrated success and relevant experience in a similar role; preferably with a nonprofit arts or cultural organization with three years’ experience managing professional staff.

• Demonstrated success in audience development using targeted marketing segmentation methods and traditional and social media tools
• Proven ability to think & plan strategically and creatively; be innovative and resourceful
• Experienced in creating and executing strategic marketing and communications plan
• Public and media relations experience
• Accomplished at engaging at all levels and with multiple constituents of the organization

KNOWLEDGE, SKILLS & ABILITIES

• Strong visionary leader who utilizes strategic, analytical and operations-oriented skills to implement plans
• Relationship builder with know-how to work well with colleagues and stakeholders throughout the organization
• Collaborator and consensus builder
• An engaging and clear communicator, both written and oral
• Adaptable and flexible with the ability to shift with changes in the environment
• Strong organizational skills and ability to manage workflow in a dynamic environment
• Enthusiastic promoter of the arts and artists
• Ability to appreciate and spur the development of strong visual and written creative while defending brand framework and positioning
• Willingness to “roll up one’s sleeves” in order to get the job done
• A self-directed collaborator and leader
• Proficient with Microsoft Office Suite, databases, websites, and social media

PHYSICAL DEMANDS & WORK ENVIRONMENT

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Hours of work include daytime hours Monday – Friday and occasionally Saturday and Sunday. Currently, the Director of Marketing will work a minimum of 3 days a week at the Sheboygan location and the other days remotely, subject to change.