Media Planning and Buying Coordinator
SCALE MARKETING MEDIA PLANNING & BUYING COORDINATOR
SUMMARY:
The Buying Coordinator position supports the media planning and buying team by assisting with negotiating, monitoring and stewardship of media buys on behalf of our clients. This position will involve learning the basic principles and strategy of media planning and buying and will require constant and effective communication with the media department and outside vendors. This is a great position for someone looking to use data to drive effective results and interested in professional growth within the company.
KEY RESPONSIBILITIES:
- Monitor media dollars and impressions and alert the team of any discrepancies/issues
- Upload avails into media software for buyers, complete with qualitative data
- Work with buying team to develop strategic negotiation and vendor relations skills
- Work with media vendors to organize and track under delivery schedules
- QA monthly traditional media invoicing issues and perform monthly cable audits
- Participate in internal buying and planning meetings
- Monitor ongoing changes in Nielsen impressions and measurement
- Request pre and post logs from cable and broadcast stations, update spot log tracker and communicate weekly clearance to buyers
- Assist with market research, station outreach, added value compilation, endorser spec gathering, and other tasks as assigned related to launching new campaigns and ensuring fulfillment on behalf of Scale Marketing clients
QUALIFICATIONS:
- Self-motivated with an appetite for learning and problem solving
- Detail- and results-oriented
- Fluent in Microsoft Excel, aptitude for learning new software as needed
- Strong research and analytical skills
- Effective organization and time management skills
- Outgoing and personable
- Desire to increase media knowledge across multiple channels
- Preferred:
- 1+ years of experience in a media planning/buying role
- Experience working with Freewheel/Strata, MediaOcean, PrimeLingo/Scarborough, and SQAD
WHAT WE VALUE IN OUR PEOPLE
- Honesty
- Integrity
- Treat each other with Respect
- We value with our clients’ business like they are our own.
BENEFITS & PERKS
- Comprehensive benefits package that includes health, vision, and dental insurance, 401k with generous employer contribution
- Ongoing education & training
- Open office and casual work atmosphere (*Currently working hybrid with 2 days in office in downtown Chicago)
- Company sponsored events & team building experiences
About Scale Marketing:
Scale Marketing is a collective of professionals who bring unique business and media experience together to drive client success. We dive into our client’s customer data and historic media buys to understand where a business has been and optimize strategy to bring it closer toward where the client wants to go. We buy media strategically and efficiently, and produce creative work designed to meet specific KPIs. With robust data and analytics expertise, Scale’s job is never done – we are constantly testing, analyzing, updating and optimizing based on how business flows.
Nimble and transparent, we make our clients’ dollars go farther and be more effective than they ever have. That approach has been paying off, because we’ve been growing. We attribute our success to the way we treat our clients and each other, and we are always looking for subject matter experts to join our team.