Digital Marketing Specialist

About Loom Gardens:
Loom Gardens is an innovative startup revolutionizing indoor farming through cutting-edge technology and elegant design. Our mission is to make fresh, locally grown produce accessible to everyone by seamlessly integrating gardening into everyday spaces. We're dedicated to sustainability and bringing fresh, healthy options to people regardless of their environment or expertise.

Job Description:
We are looking for a skilled and passionate Digital Marketing Specialist to join our fast-paced, creative team. This role is ideal for someone with a strong background in digital marketing who has experience working with social media, SEO, and digital advertising. Previous experience with startups or personal business ventures is highly valued, as is an understanding of our target market of indoor plant enthusiasts who also have an eye for interior design.

As a key member of the Loom Gardens team, you’ll have the chance to shape our marketing strategy, grow our brand presence, and play a pivotal role in expanding our customer base.

Responsibilities:

• Develop and implement comprehensive marketing strategies that align with the company's mission and growth goals.
• Lead and manage digital marketing campaigns, including SEO, social media, email marketing, and digital advertising, to drive customer engagement and acquisition.
• Conduct market research to better understand the needs and preferences of our target audience, with a focus on agriculture and indoor gardening.
• Oversee content creation, ensuring consistency in brand messaging and optimizing content for customer engagement.
• Collaborate with cross-functional teams, including product development and customer support, to align marketing efforts with product features and customer needs.
• Track and analyze marketing campaign performance, adjusting strategies as needed to maximize ROI.
• Build and maintain relationships with media outlets, influencers, and industry partners to increase brand awareness and credibility.

Requirements:

• (Preferred) Bachelor’s degree in Marketing, Communications, Advertising, Business Analytics, or a related field.
• Experience in digital marketing, with a focus on social media, SEO, and digital advertising.
• Previous experience in a startup or entrepreneurial environment is highly preferred.
• Strong understanding of our target market, including plant enthusiasts and eco-conscious consumers.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management software, email campaigns, lead generation, conversion optimization, and SEO tools.
• Excellent communication skills and a collaborative approach to teamwork.
• Passion or interest in interior decor, indoor gardening, and/or technology is a plus.

What We Offer:

• The opportunity to be part of a forward-thinking startup dedicated to sustainability and health.
• A fast-paced, entrepreneurial work environment with ample growth opportunities.
• Competitive salary and potential for equity options.
• The chance to shape the marketing strategy and impact the success of our brand.

The Ideal Candidate:
We’re looking for a self-starter who thrives in a dynamic startup setting. You should be a strategic thinker with a passion for sustainability and an understanding of our target market. Your curiosity and creativity should drive you to explore new ways to engage our audience and build a memorable brand presence. If you're ready to make a meaningful impact and grow with us, we'd love to hear from you!