Marketing and Brand Coordinator

 The Marketing and Brand Coordinator at Art of the West will create consistent brand design, grow the brand through innovative marketing, and assist with client ad design. The ideal candidate is self-motivated and excited to take ownership of their department. They also possess an interest in fine art and desire to learn the nuances of Western art.

Qualifications: brand marketing experience, print and digital ad design, copywriting, design portfolio of previous work, Adobe Suite (including InDesign, Photoshop, Illustrator, Acrobat), Wordpress or similar, MailChimp or similar, Buffer or similar, Microsoft Office, Google and Meta Ads

Responsibilities:

1.   Art of the West Branding

• Utilize multimedia strategies to increase subscribers through both digital and print channels
• Maintain brand standards in both written and visual communication

2.   Social Media and Digital Marketing

• Develop and execute social media plan while interacting with followers in a manner consistent with the Art of the West brand
• Strategically plan and develop digital paid advertising campaigns
• Coordinate and design monthly newsletters and paid email blasts

3.   Internal Marketing Materials

• Create and maintain all marketing materials including forms, print and digital advertising, promotional materials, and other materials as needed

4.   Website Management

• Manage website with updated products, articles, and advertising, ensuring consistency and accuracy

5. Client Ad Design

• Collaborate with the sales and production teams to design individual and group client ads for both print and web