Content Creator/ Graphic Designer
Join our expanding team and help shape the future of Three Hammers Winery
Do you thrive in a dynamic environment where creativity meets business acumen? If so, we invite you to apply for the position in our marketing department for Three Hammers Winery.
As a Content Creator, you will be responsible for creating engaging and high-quality content across various platforms, including our website, social media channels, and email. You will work closely with our marketing and design teams to develop and implement a content strategy that aligns with our brand identity and business objectives.
Key Responsibilities:
- Develop and execute a content calendar to ensure consistent and timely content delivery
- Create a variety of content formats, including social media posts, videos, infographics, email and articles.
- Conduct thorough research to ensure content accuracy and relevance
- Optimize content for SEO to improve website visibility and drive organic traffic
- Monitor analytics to track content performance and make data-driven improvements
- Collaborate with other team members to brainstorm ideas and ensure brand consistency
- Stay up to date on industry trends and emerging content formats
Key Required Skills:
- Marketing Fundamentals: Basic understanding of marketing principles, including the 4 Ps (Product, Price, Place, Promotion), target audience segmentation, and brand positioning.
- Data Analysis & Interpretation: Ability to track content performance metrics (website traffic, engagement, conversions) and use data to inform content strategy and optimization. Familiarity with Google Analytics is a plus.
- Market Research: Basic understanding of how to conduct market research to identify trends, understand customer needs, and inform content creation.
- Understanding of the Sales Funnel: How content can be used to attract, engage, and convert leads throughout the customer journey.
Technical Skills:
- Software Proficiency: Competency in relevant software tools, including Microsoft Office Suite (Word, Excel, PowerPoint), Google Workspace, Adobe Creative Suite and any design or video editing software.
- Social Media Management Tools: Familiarity with social media scheduling and analytics platforms.
- Basic HTML/CSS (Optional but Valuable): A basic understanding of HTML and CSS can be helpful for working with CMSs and customizing website content.
Qualifications:
- Strong writing and editing skills
- Experience with content management systems (CMS)
- Proficiency in social media platforms
- Knowledge of SEO best practices
- Basic knowledge of Hospitality and Wine Industries a plus
- Event Planning a plus
- Graphic Design experience a plus.
- Ability to work independently and as part of a team
- Strong attention to detail and organizational skills
- A passion for storytelling and creating engaging content